为顺应酱香酒升级扩量的酒业大势，钓鱼台酒业采用当下最好的酒体，开发具有品牌影响力和市场号召力的高端产品，钓鱼台古法匠心·手工酿。

 In order to conform to the trend of upgrading and expanding of Maotai-flavor Liquor market, Diaoyutai liquor industry select and use the best liquor at present to develop high-end products with brand influence and market appeal-"Diaoyutai · Inherit & Ingenuity Spirits”.

面对钓鱼台当前的产品代理模式，钓鱼台高端产品的设计开发，需要站在钓鱼台构建自身品牌资产的角度进行思考，以在未来的市场整合中进行优胜劣汰，让真正能代表钓鱼台品牌的产品从市场中脱颖而出。

Facing the current product agency mode of Diaoyutai, the design and development of high-end products of Diaoyutai should be based on the view to build brand equity. The purpose is to make the products that really represent the Diaoyutai brand stand out from the market in the future market integration.